Target Audiences for CLAS Standards Training

The CLAS standards were developed primarily for organizations that are direct providers of healthcare services—eg, hospitals, HMOs, clinics. However,
individual healthcare providers represent an important secondary target audience, who should consider using them to develop more culturally and linguistically accessible practices. For both organizations and
individual providers, the goal should be to integrate the standards throughout a practice—including all staff members, from program planners and managers to clinicians to support staff. In all cases, the most effective adaptation of the standards will result from working in partnership with the communities that the organization or practitioner serves.

In addition, the CLAS standards can provide important guidelines for a range of other groups and individuals who play key parts in developing the kinds of healthcare services that are available and how they are delivered:

  1. Policymakers (federal, state, and local legislators; administrative and oversight staff; program managers) to draft consistent and comprehensive laws, regulations, and contract language
  2. Accreditation and credentialing agencies (eg, Joint Commission on Accreditation of Healthcare Organizations, National Committee on Quality Assurance, professional organizations such as the American Medical Association and American Nurses Association, and quality-review organizations), to assess healthcare organizations’ claims that they provide culturally competent services and to assure quality care for diverse populations
  3. Purchasers (governmental bodies, employers, labor unions, and other purchasers of healthcare benefits) to advocate for the healthcare needs of diverse consumers and to obtain the most beneficial responses from insurers and other healthcare plans
  4. Patients to be able to understand their rights to receive accessible and appropriate healthcare services and to evaluate whether healthcare organizations and providers in fact offer and provide such services
  5. Advocates (a wide audience that could include legal services and consumer education/protection agencies; local and national ethnic, immigrant, and other community-focused organizations; and local and national nonprofit healthcare organizations) to promote quality healthcare for diverse populations and to assess and monitor the care that is being delivered
  6. Educators (educators and institutions that prepare individuals for careers in the healthcare professions, plus educators for the legal and social services professions) to incorporate cultural and linguistic competence into their curricula and to raise awareness about the impact of culture and language on healthcare delivery
  7. The overall healthcare community to debate and assess the standards’ applicability and adoption into routine healthcare practice





Howard University College of Medicine AIDS Education and Training Center - National Multicultural Center